Without a doubt, WhatsApp has become the single most popular messaging app in the world. To date, there are 2 billion users worldwide with India having the largest user base of 340 million. The second-largest user population is Brazil with 99 million users.
Most countries have adopted it as a key way of communicating hence the large user base. In this article, we will be giving you some ways through which you can use WhatsApp to grow your Network Marketing business. Let’s jump right to it!
Why use WhatsApp to Grow your MLM Business
It is both a blessing and a curse but the mobile phone has become a constant companion for most people all over the world. In fact, people will experience negative feelings if their phone is more than a meter away from them.
It is the last thing we look at before bed and the first thing we look at upon waking up. We could say a lot about the negative side of this but there is also a huge opportunity for you as a network marketer that wasn’t there just over 10 years ago.
You can basically reach anyone at any hour of the day in almost any part of the world. Let’s look closely at some of these advantages:
Large User Base
We’ve already talked about this in the first few paragraphs of this article. The WhatsApp user base from around the world is so large that the opportunities are actually limitless when it comes to promoting your MLM business.
Not Dependant on Internet Bundle
A lot of Internet Service Providers around the world have actually created WhatsApp bundles that are specifically designed for the platform. This means that people have greater access to it at a cheaper cost.
We’ve already stated this but you get access to people almost round the clock due to how close people keep their mobile devices close to them and the number of times they check their phones throughout the day.
You Can Easily Build Communities on WhatsApp
It‘s significantly easy to build communities on the WhatsApp platform. Creating multiple groups on WhatsApp. When you apply the steps we will be teaching in this post, you will be able to make the most of them and be able to stand out from the rest of them.
Cheap (Almost Free) Marketing
The cost of WhatsApp bundles Is next to nothing and you can create great connections with potential recruits and use it to help your downlines build their network marketing businesses as well.
The Downside of Using WhatsApp
It’s not all a bed of roses when it comes to building your MLM business on WhatsApp. There are some downsides to it as well. Let’s take a look at what some of these are.
Low Barrier to Entry
It’s easy to reach people using WhatsApp if you use a little creativity and some grit. However, it also means that people can easily get overwhelmed and not read the majority of the messages posted to groups.
We will talk about how you can stand out from the crowd later on.
This is also common on Facebook. Because the platforms are easy to get on and have huge audiences, the conversion rates on these platforms can be pretty low. You will have to kiss a lot of frogs before you find the prince or princess.
It comes down to being a numbers game where, the more you hustle, the better the results you get.
How to Win at WhatsApp Marketing
In order to succeed with WhatsApp Marketing, you need to be able to funnel your ideal prospects from a crowd into an environment where you can address them more intimately. In order to do this though, you need to be able to stand out from everyone else.
In the rest of this article, we will be showing you exactly how you can do this.
Be different from everyone else. Think of it this way. If you are in a crowd and want to grab someone’s attention, you would need to do something unique. You can’t expect to blend in with everyone else and stand out at the same time.
That is exactly what the majority of people are doing on WhatsApp. Let us show you how you can stand out.
Many big and small brands around the world make use of humor to stand out from the crowd. Look for ways to look at what’s trending and put your own spin. One innovative marketer took a trending meme, put their own twist on it, and put their shop and contact details on the meme.
It’s a subtle but effective way of not only getting attention but also enlist the services of others when they share your funny meme. It’s a great way of viral marketing.
Use Shock Factor
There are shocking things happening around the world and in our local environments that can be used to gain attention. Nando’s do this really well in their advertising. They use a combination of shock factors and humor in their advertising.
Look at ways of incorporating this in marketing your MLM. Be careful though not to overstep some boundaries and land yourself in legal or other trouble.
Use Current Trends
Is anything trending in your market that you could put a spin on? Always be on the lookout for how you can use them.
Use Education-Based Marketing
This is where you use an educational angle that helps your prospect solve a particular problem. Ideally, the problem should be a small part of a bigger problem than your main product solves.
When you take this approach, you position yourself as an expert in the field. It greatly increases the chances of recruiting new downlines because you would have demonstrated value to them.
Creating a Value Funnel
When you go out on different WhatsApp groups placing your ads, you want to funnel anyone who is interested into a group of your own. If you do that well, you may even end up with multiple groups that you give value to on a consistent basis. When you do this well enough, you will build a good reputation in the group.
You can then begin to introduce offers to join your MLM opportunity.
Funnel the people who show interest into one group and those who join into another training group where you teach them how to duplicate and recruit the same way you did with them.
Make sure that when you start on this approach, you’re thinking long-term. Not everyone is ready to join right away but they may be in a few months or even a year later. Keep them close by offering value so that they join when they are ready.